Fiiz Drinks Rebrand

I had the opportunity to pick one company to do a brand redesign and I chose Fiiz Drinks. Not only did I want to give them a more readable logo, but also a sustainable brand look that would stand the test of time. I did a lot of market research in order to adequately rationalize my brand choices and I think the market analysis really paid off.  The new brand is readable, eye-catching and gives that refreshing bubbly soda vibe that I envision for any competitive drink company.